The Website MOT
If you have ever asked yourself: "How well does my website really work for me?", then ask no more. The Website MOT does for the tourism business website what the garage mechanic does for your car. We check all the obvious things as well as take our calipers to the more esoteric, but nevertheless, important elements of your online marketing. Using a range of criteria which includes how easy is it to find, how easy is it to use, how well does it communicate you and how well does it tell the visitor what he needs to know; we score out of 100 and present a report of our findings as well as our recommendations, including quick wins.
In 2003, on average over 13% of all revenues in hospitality will be generated from the Internet. How do you compare?
If you have ever asked yourself: "How well does my website really work for me?", then ask no more. Our website MOT carries out a detailed inspection of your online offering. You will be left with a clear, structured report which will allow you to understand what needs to be serviced to make your website function more effectively and efficiently.
The report rates your website on the six critical areas which determine the success of your website. They cover the essential areas that are necessary to capture Internet visitors, convert them into paying guests, and to carry out effective marketing to new and old customers to make sure they come back again. These areas are summarisedBelow:
1. Website Functionality and Value
Does your website function so that you are able to provide the visitor with the ability to assess availability, payment details, additional options, understand your situation, book online and take payment.
2. Search Engine Positioning
Can your website be easily found online? How well is your site structured so that it can be found on the search engines, use of text, site structure, links, and overall design and construction, appropriate content?
3. Brand Value
What impression does the visitor get, does it want to make them feel good and make them book. Does your website portray your true worth, is it consistent with your brand?
4. Value of Information
Do you provide the necessary information to convert a browser into a buyer or will they be unsure and go else where? Do you conform with Internet Laws or are you breaking the Laws? Will visitors understand payment terms, conditions, do they know what services you really offer? Will they want to book?
5. Tactical Marketing and Price Control
Are you able to show rates for different seasons, provide different prices for group bookings, early bookings, children. Does your site provide Travel Agents and corporate customer with different rates, do you interact with GDS systems. Can you provide special deals to increase occupancy at the last minute.
6. Data Capture and Marketing Value
Do you capture crucial data that can help you bring your guests back. Can you market to multi channels, allow travel agents logon and book through you?
