We woke up with a bee in our bonnet about the design of our UK party site - GoBananas - on Friday morning. So, in the spirit of getting things done, we knocked up a redesign, coded it, checked it and put it live; all within about eight hours. Since most designs take months of arguing and tweaking,it felt good to just get on with something and see it through.
It proves that having a great team in house that know the technology, work fast and make decisions quickly is a real benefit. Likewise, having a solid platform that is not too complicated, where all the elements are nicely separated and the overall design template is quite separate from underlying code means you can devise a new look and get it done pronto.
The urge to design arose from a sense that the 2011 design was too dark and somber and did not stand out at all from competition. In the past, yellow was our keynote colour so a new design that returned us to our roots just seemed a no-brainer. Anyway the job is done: there is lots of little tweaks required which we will complete this week. Some of those tweeks are not related to design at all but from a decisions to move from our cloud infrastructure at UK2 to a new supplier: Amazon Web Services who we hope will be more reliable.
